On today’s world, fashion trends are becoming something that makes people buy things not only because they wanted or liked it but also, and sometimes the only reason, because people want to follow the new and hot trends. These “trends” are present in every single market and industry, they are not always the same in every place, depending on the market, the trends can be completely different. All these fashion trends are forcing companies to create products of lower quality to be able to offer them at lower prices because people buy them only for a short time until the trend expires and another hot trend appears.
That is also the case on the Watch industry and market, because nowadays there are a lot of new micro brands which are offering these fashion watches, which not always are bad but most of the cases these fashion watches are not the best option and I will give you the reason why I think that.
The price and the quality are not always in the same level
Don’t get me wrong, there are a lot of new micro brands that are offering really good quality watches and movements in many price points, but there are also some fashion brands, like Daniel wellington or MVMT among others, that are offering watches that look nice, I will admit that, but the quality is not good, also the prices of those watches are kind of “expensive” if you compare it with quality and value that you are receiving or not receiving when buying those watches.
There are better options from well-known brands
All of these fashion watch brands are really good in the marketing area and on making their names to be recognized by the people on the market, but that does not mean that they are the best option out there. Nowadays, you can find really good and quality options from very well-known brands like Seiko, Orient, Swatch, Casio, Timex and many others with very good and affordable prices. For a more concrete example take a look to a previous post The best watch under 100 dollars.
I am a great supporter of the mentality that you should buy whatever watch you want, because you are to be the one that will be using it, so you should buy what you find appealing for you and what you want and like. However, I would recommend that you always research before making a purchase decision and look for other possible better options that might be out there. I can assure you that by doing that you will be more satisfied with the purchase you make, independently of the watch you buy at the end.
But wait, there are also micro brands that are trying to change the industry for the good….
The watch industry and market has become a very popular industry where you can find watches at nearly every quality and price range, but on the high end watch market the prices for some brands and watches are experiencing crazy markups in the second hand market and to be able to find one of those watches to be sold by the authorized dealerships at their standard prices is really difficult or you need to be on a wait list for years.
So with all this crazy prices and demand for high end watches, It is getting really difficult to be able to get or afford these timepieces, and that is why I think that there are some micro brands that are trying to change this by offering really good and high quality timepieces at prices that can go from a couple hundreds to the low thousands of dollars and that are also easier to find.
Take as an example the American micro brand Weiss Watch Company, which creates some exquisite timepieces with in house hand made automatic movements, which is something you will hear from a luxury brand which its watches can have a price tag of tens of thousands of dollars. But Weiss watches have price tags that are in the low thousands and offering a hand made in house design movement which can have a very similar quality than a watch that you find for three times the price or more.
In reality all these crazy prices for these watches are because of the popularity of the brands and the demand for them, so in reality you are paying a premium for the brand instead than for the actual watch, but with these micro brands like Weiss you are paying a fair price for the quality of watch you get and also supporting a brand and company that is trying to change the watch industry for the good.
Buy whatever makes you happy…
As a said earlier, I agree that people should always buy they want and like and not what others like, and it should not matter what other people say about a specific watch because if you like it you should buy it, but make sure to do some research before buying to be completely sure that that is the best option for you and then make the purchase.